In the last several years, networking has emerged as the frontrunner to success. Regardless of profession, affiliations, background, or life stage, networking is the lifeblood of creating and developing relationships. The ability to effectively network can make or break your success. Specifically, novel networking is when visibility and credibility connect with opportunity. This is an equation for success. We must have visibility and credibility, as well as openness to opportunities that cross our path.
Stories of unfathomable business deals being made, jobs being obtained after an extensive job search, marriage-bound relationships coming together - and the list goes on and on. And it was networking, which set the wheels in motion, so to speak.
Regardless of your motives for networking, it is crucial that you get noticed. You would find yourself in a situation that is one-on-one, or in a room filled with thousands of people. Standing out and being memorable is the key to opening your door of opportunity. However, networking must be done strategically to be effective. There are several things you can do to guarantee you become the most novel networker folks have ever seen. These particularly apply when attending events, such as seminars, workshops, conferences, and the like:
Have a Goal in Mind: We have all had the experience of showing up at events with networking opportunities with no game plan. However, it is most beneficial when you put some thought into what your goals are. Why are you attending the event? Who do you want to meet? How do you plan to do that? Take time to write these questions and answers down. These are questions that will enable you to focus your networking efforts for maximum impact. And, they hold you accountable.
Have a Networking Journal: This journal should be devoted exclusively to your networking efforts. It serves as a great organizational tool. You can keep track of all of your conversations, and make notes immediately after conversations. This helps with remembering essential points made during various conversations. You can then use these key points in subsequent conversations. This will make you a memorable standout, and shows that you were actually engaged in active listening.
Research the Subject Matter Being Presented: Technology has made it so easy for us to get information on anything. Before the networking activity, conduct thorough research on the subject matter being presented. You will be much more of a conversational asset this way. It also demonstrates initiative, and a desire to be a subject matter expert.
Research the Speakers: Similar to the previous point, perform Internet searches on all of the speakers, and take notes on each one. You never know when the opportunity for you to actually meet a speaker - or several of them - will arise. As such, it is good to be prepared. They will be very impressed with your initiative and commitment to learn more about them.
Research Attendees In Advance if Possible: Some organizations - and more every day - have begun to post the list of attendees in advance. Websites such as LinkedIn.com and meetup.com, both make it very easy to find out who will be in attendance. Once you have an idea of who will be in attendance, you can research the backgrounds of those you find interesting, or better yet - as many people as you can. We have all heard about the 'six degrees of separation' concept. Learn as much as your can about their backgrounds ahead of time. This novel technique is a conversational gold mine, and will definitely get you noticed and remembered.
Brainstorm Ways You Can Enhance the Life of Everyone You Meet: Contrary to popular belief, networking is not the time to be selfish, and think of all the ways you can take from people. No, a far more effective approach is to be constantly thinking of ways you can help the person you meet. For example, if you meet someone who owns a lawn care service, perhaps you can refer him/her to your neighbor who broke his leg last week, and is now wearing a cast. Be a giver. Adopting this mindset alone will make you a class act, which will definitely make folks take note.
During Conversations, Use the Name of Each Person You Meet at Least Five Times: For a long time, research as shown that we all like hearing the sound of our own names. This is also very true in networking. However, this technique has dual benefits: it helps you get remembered, and it helps you to remember the name of the person you are talking to. You can weave the name of the other person during the conversation at various points. It conveys the idea that you value them as a person. Try it; it works!
Exude Confidence: Do not cross the line from confidence into being cocky. I can't emphasize this enough. Cocky behavior will get you forgotten fast. Displaying confidence will make your more engaging and memorable. Hold your head up. Put your shoulders back. Shake hands with a firm handshake. Smile. Your body language should radiate the notion that you are worth meeting and getting to know.
Follow Up With Everyone You Meet: You can use your networking journal, business cards, a blank sheet of paper, a napkin, or anything else you can find to take names and numbers, and key conversation points with each individual. It is best to follow up in 24-48 hours. This prevents your losing momentum that may have been gained during the course of the conversation. Fulfill any promises you made. In short, do whatever you said you would do as you follow up.
Operate With Integrity: Networking is simply building and developing relationships. It is a small world out there. As a result, you must have an undeniable commitment to operate with integrity. Don't let your reputation fall prey to broken promises, a lack of follow up, a lack of professionalism, or a long list of other negative issues. Somehow, negative news and feedback travels pretty quickly in networking circles. Always strive to be known as someone who has an unwavering ability to do the right thing. Being honest and trustworthy will get you noticed beyond belief.
Rachelle Smith, principal and consultant at Positive Creative Infusion Consulting, LLC, is an expert marketer, savvy sales strategist, captivating copywriter, and memorable motivational speaker. Her national firm specializes in marketing & sales consulting, coaching, and training with a focus on solopreneurs, small to medium sized businesses, non-profits, and individuals, and is based in suburban Detroit, Michigan. For more information, please visit: http://www.positivecreativeinfusion.com.
