Who else thinks that getting rich online is easy? Do you believe that there are simple strategies that can literally take you from "zero" to an astronomical income in a mere matter of months? Or maybe you've seen those ads and offers that talk about how someone earned some insanely crazy amount of money in 30 or 60 days without doing much work? Unless you've been sleeping under a rock, if you are an online entrepreneur, you already know that the landscape, and the language in our industry is full of hyperbolic promises that often sound too good to be true, right?
And yet... it never ceases to amaze me how many people buy into the myth, and neglect to focus on the reality that building a REAL business that is viable, and has real value is a lot of work.
Before I share with you what I believe are the most important lessons of my own entrepreneurial career, I want to give you a simple suggestion. If you want to REALLY learn the "secrets" of making lots and lots of money... read books (or bios) on people who have done it while creating massive value in the world. A sample chapter from Steve Jobs recent biography, for example, in my humble opinion... is worth more than a lifetime of internet marketing sales-letters will ever offer.
The GOOD news?
If you have passion for something and are willing to work, you can do amazing things online for both your brand, your bank account and your business to boot. (and have a ton of fun along the way)
With that said - AVOID buying into these 3 misconceptions because they will hold you back.
1 - You DON'T need to learn "everything" to make great money online. On the contrary, the best marketers and most successful online entrepreneurs are usually the ones who have mastered ONE simple strategy. Be it PPC, or social media, or organic content like I focus on building, the truth is, staying very linear and hyper focused in one area you can truly master will get you FAR farther than learning a zillion different techniques that are mostly worthless.
I believe that the pursuit of ALL knowledge is the biggest enemy of achievement for online entrepreneurs, because it gives us a perpetual "permission slip" to keep learning, rather than getting our faces muddy and doing the actual work it takes to make money!
2 - It's MUCH easier to sell "YOU" than it is to sell information products forever. In other words, if you can create a real world offer that helps people, it's far more lucrative than creating a bunch of "info products" to sell to the very same group. I always say, I'd much rather pay a personal trainer to whip my behind into shape... rather than buying his (or her) eBook on how to do it myself. The same applies to just about EVERY profession and passion online, and if you can codify your content into service you can sell, you can (and will) earn big bucks far faster than trying to sell digital downloads. Period.
3 - Content is NOT KING. Conversation is. And community is a close second. The truth is, in today's social media marketplace, having an open and honest and entertaining conversation with your clients in a community environment that you can control is the very BEST way to build your brand, and your business that there is! Content is important of course... which is why I'm writing this, right now. But ultimately, you don't make real money from content. You earn it from the continuous and consistent conversation you have with people who share your passion for a given topic... and turn to YOU to be informed, educated and improved in areas that you are strong, and they are weak and want to get better!
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