An interactive website design is one that allows you to communicate with your visitors in a more entertaining and effective manner. Instead of just clicking into a page full of words and boring images, visitors click into an exciting web design that immediately leaps off the screen to greet them.
Imagine walking into an office and being greeted by a sloppily dressed receptionist snapping her gum from behind a large desk. She peers up at you with the phone pressed to her ear but you cant really get a clear look at her. There is a sign somewhere down a hallway but you cant really read it to make sure you are in the right office.
You would probably walk out of that office pretty quick, right?
Now imagine walking into an office building that has a bright sign with clean font out front, so you know that you are in the right place. The receptionist stands from her desk when you enter, extends a hand with a warm smile, and welcomes you in. She is ready for any questions you have and knows all about the company you are visiting.
This receptionist makes you feel comfortable and you get the sense you will be well taken care of here. You are more likely to shake her hand and stick around, right?
This is the difference between an interactive web design and a website design that just greets your visitors with a big block of small black words and the occasional flat image. The interactive website is like the former office picture painted here while the flat, boring website design is the first office picture.
To create the essence of standing ready to greet every visitor with a warm smile and extended hand, an interactive web design will use a variety of advanced website features, including:
• Video clips
• Audio clips/Sound
• Flash
• Feedback forms
• Roll over images
• Drop down navigation designs
• Banners
• Buttons
• Shopping carts
• Guestbook pages
• Password protected pages for site members only
• Endless updating news headlines and links
• Social media share buttons
• Slideshows
• Polls
• Calendars
• Calculators
• Message boards
• Photo galleries
• Audio clips/Sound
• Flash
• Feedback forms
• Roll over images
• Drop down navigation designs
• Banners
• Buttons
• Shopping carts
• Guestbook pages
• Password protected pages for site members only
• Endless updating news headlines and links
• Social media share buttons
• Slideshows
• Polls
• Calendars
• Calculators
• Message boards
• Photo galleries
You get the idea. All of these interactive features make it easier for visitors to take part in a website. Rather than just reading what the site owner has to say, they can read that and then share their own thoughts through forms or user-generated content pages. They can buy access to an exclusive members-only section of the site or click to share the site with their Facebook friends.
Something as simple as customizing the message pages that show when there is an error loading can make a web design much stronger. Rather than seeing the boring pages they have seen a million times before, visitors see something friendly or perhaps a bit quirky and funny. This leaves a good impression even though the page is not loading for them.
Creating an interactive web design is not difficult. You will still have regular text blocks on each page, but there will be more to the design to entertain and welcome your visitors.
Just be very careful when trying to establish an interactive website design that is still professional. Its like walking into an office to a receptionist with hot pink hair and ten piercings in her nostrils. You dont know where to look and she is too distracting to think straight.
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