Sales booklets have always been useful in promoting a business. This is why many companies are still putting their money in booklet printing alongside their online and digital marketing strategies. Simple yet compelling, a booklet may contain useful information about a product or service. To make the best booklet printing for your business, here are some useful tips for you to consider:
Creating the content - Booklets may look unassuming but you can pack them with valuable information. Even with just a few pages to use, you can create content that will capture the interest of prospective customers. To ensure that your booklet printing works for you, you must make sure that your headlines are striking enough and the paragraphs are structured well to allow easy reading. Use short yet meaningful sentences and avoid superfluous expositions. Also, be sure to proofread the content to keep any grammar mistakes, misspellings and other errors from slipping past you. You must also make sure that your information is accurate and relevant to your business.
Choosing the fonts - Since you must ensure your booklet's readability, see to it that you use only simple and easy to read font styles. The font size should also make it easy for any readers of any age to read what you have to say with your booklets. If you want to draw attention to important details, such as a discount promotion or giveaway offer, consider using boldface or different font color to effectively capture the readers' attention.
Deciding on the pages - A booklet varies from magazines and other publications because of its size. Generally, booklets are printing in A5 size paper. This provides the booklets the advantage of being carried around easily or being used as inserts for newspapers, magazines and other periodicals. It is also important to remember that the number of pages have an impact on the booklet printing process. If you plan to have your booklet saddle-stitched, the page count must be within a multiple of four. Therefore, you must create enough content to fill that number of pages. If you wish your booklet to be perfect-bound, the number of pages and the paper thickness will determine the width of the spine the pages will be glued onto. Settle on how many pages there will be in your booklet so can decide on the type of paper to use.
Designing the booklet - Be sure to use layout that will be pleasing to your readers. It should also be compelling to ensure their interest. Use images and photos and arrange them in a manner that will allow the reader to follow the flow of information. To make the most of booklet printing, make sure to use high resolution images to avoid getting blurred, distorted or pixelated images in the finished pages.
Done properly, booklet printing can bring your business significant attention and impressive return of investment. Make sure to get the services of a professional booklet printing company to guarantee excellent results that will turn anyone who reads your sales booklet into purchasing customers.
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