At this moment, when so many online entrepreneurs try so hard to find potential customers for their product or service, generating blog leads seems a great solution. Of course, you can have leads with Facebook or your companys capture pages. However, youre losing a lot of benefits in the long run. Firstly, a blog offers a unique opportunity to have your “online home” where you can brand yourself, connect with people and share knowledge, solutions or entertainment. Secondly, you can make more sales automatically, easier than anywhere else.
By the end of this article, you will learn, step by step, some powerful methods to generate blog leads!
1. Establish who is your target market.
This is where all begins, and it will influence all your work! Before you start your marketing campaign, the first step is to identify who are people you are looking for. What are their goals or problems? Answer honestly to these questions!
2. Take care of your blog
We talk about your central hub where people are coming to see you. Make it look great! More important, offer a free gift in exchange of the personal data: name, email and phone number. It can be a free report, an e-book or “how to” video tutorials. If its very valuable, you will generate a lot of blog leads.
We talk about your central hub where people are coming to see you. Make it look great! More important, offer a free gift in exchange of the personal data: name, email and phone number. It can be a free report, an e-book or “how to” video tutorials. If its very valuable, you will generate a lot of blog leads.
Here are other things you want to consider:
- create multiple opt in forms: in the sidebar, at the end of every post or by using a pop up form.
-your auto responder must be already set up, with multiple messages so that you can start the relationship right after the opt in.
-your auto responder must be already set up, with multiple messages so that you can start the relationship right after the opt in.
-optimize your blog for the search engines and make it easy for visitors to syndicate your content.
How? Simple, by installing some useful plugins like: All in One SEO Pack, Digg, Onlywire and Google XML Sitemap.
3. Content
Study your target market and select its most urgent problems. The next is to turn them in keywords and make a research using tools created for this purpose. Thus, you will drive traffic directly from the search engines.
There is a trick here: look for long tailed keywords because they have a lower level for competition!
After the research is finished, create content using the keyword. Be original and offer value every time you write a post or shoot a video! If you do that, blog leads wont be a problem anymore. They will want to come for the value and support you give!
4.Get as many backlinks as possible.
Having backlinks means more traffic! How do you get them?
Having backlinks means more traffic! How do you get them?
By syndicating your content in a multitude of places: Facebook, Twitter, LinkedIn, social bookmarking sites, tribes or article directories. Other options: commenting on other blogs and forums from your niche, submitting your blog in the search engines, blog directories etc. If you have more money to invest use paid marketing strategies such as: Facebook PPC or Pay per click on the search engines.
With the methods described above it will be easy for you to generate blog leads and build a list. However, its very important to move on and build a relationship with them: by email and phone. Otherwise you have only a list of data!
If you want to learn more strategies about generating leads and building a relationship with them, then check out this free video course. It will show you a simple daily strategy that can help you achieve your goals online.
