You may not know it, but direct mail is a way to provide you with a group of customers in a short period of time. Direct mail has been around forever, still a lot of business owners are struggling to make it work for them. If this describes you, then I know how you feel.
If I could rewind the time with the direct mail knowledge that I have now, I would have been rich beyond my wildest dreams. And Im willing to bet that if you could go back in time also, you would do something different also. Well even though we cant go back in time, we can still utilize these strategies today so that you can become profitable also.
The bottom line is that as long as theres a post office, direct mail will exist. When talking to the employees at the post office, make sure you form good relationships with them. These people will work to ensure that your mailing pieces get through and mailed off quickly.
Now even though all of these things are true, there are still some areas of direct mail that you will want to focus on – and this is where you will want to start. In fact, lets take a look at a few tips that you can use to make your direct mail campaign a success. Heres the first tip:
1) Endorsements
This is an under-utilized technique that a lot of business owners fail to use in their business. Some of the best people to get an endorsement from is your own customers. Send out a letter to your customers asking them if they would like to be featured in an endorsement ad.
Once you find someone who is willing to do it for you, write out a script or sales letter for them to read, and add a lot of realism in the ad. This way people can believe your customer. Mail this out to a group of targeted prospects, and measure the response. If its good, keep running it – but if its bad, scrap it and try again.
Heres another tip for making direct mail work for you:
2) Contact existing customers
This is the most lucrative profit source out there. These people know you, like you, and want to continue to do business with you. So contact them every month with an offer so that they dont forget who you are.
This is where 80% of your total revenues will come from. So start nurturing that new customer the very first day they enter into your backend process. This is very important.
Selling to your backend customers is a way to make money for free. Some will buy, and some wont, but you shouldnt worry about that. The money that you do make will be for free, and you still get to market to these people over and over and over again.
Hopefully youll be able to use these techniques to have the most success in your business than you can possibly have.
Good luck with using these tips to have the kind of success that you desire in business.
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