Trade show exhibit stands are less expensive and are generally more cost-effective.
It is possible to invest in a trade show display or perhaps a backdrop package deal for a lot less than you could buy the individual pieces for the booth design. In fact, you will save hundreds of dollars on the display alone by purchasing a package. The packages are properly coordinated for a really professional appearance. Its possible to find one which includes a popup system with graphic panels, trade exhibition lights, and a wrap-around podium graphic, along with a banner stand which includes a printed banner and a matching brochure stand. If you decided to invest in these items on their own at different times or from different suppliers, they may not have a similar coordinated look.
An investment which will be worthwhile.
When your business has a display in a trade show, you will face fierce competition in order to get targeted traffic to take a look at your booth. Pedestrians are going to be attracted to the places with interesting booths which are innovative, skilled, as well as striking. Theyre going to walk right past the ordinary table with nothing on it but a trade show table covering. If you think that exhibit décor doesnt really matter, just spend time at your simple demonstration stand when youre at your up coming show and count the hundreds of guests that glance at you and walk right by. Todays visitors are attracted by booths which are intriguing, eye-catching, and that will provide them with something such as an example or some type of satisfaction. It is almost always (blank) (blank) time and money to take part in a trade show without having a sophisticated presentation because you simply wont get the traffic to pause to listen to find out what you are offering.
Your trade show exhibit should be part of your promoting and marketing plan.
So that you can get a return on your investment from taking part in exhibitions, youll really need to invest some funds into a strong attractive display booth – this is an expenditure that is going to more than pay for itself year after year. Banner stands, table top displays, popups, literature display holders, and other pieces can be used for years. Most of them break down into smaller pieces that can easily be transported from show to show – and some of them collapse to become so compact that they can be taken on a plane as a carry-on bag. In case your business participates in a half dozen shows annually – or even one or two – this investment decision pays off easily. Youll enhance your companys brand with a professional exhibit, and prospects will have more respect and trust in your company, so they may well be more prone to work with you. If your advertising and marketing spending budget is tight, you can add on to your system gradually, but endeavor to start with a system solution that efficiently utilizes the investment budget.
Charles Dugan is the proud owner of American Image Displays, a 25 yr old family owned trade show supplies company. American Image prides itself on providing tradeshow graphics that will help GRAB your customers attention- delivered faster than anyone else. If we miss a scheduled delivery date, well give you a FREE retractable banner stand with your custom graphic.
Visit http://www.American-Image.com to find a top source for new and exciting exhibits.
