Well, when it comes to franchise support in a franchising system, I can tell you this; all franchisors are not created equally. How do I know this? Simple, because prior to retirement I founded my own franchising company and franchised it in 23 states. We offer the best support we could, and the companies we competed against fell down in their support services to their franchisees. This was good for us, but it wasnt very good for their franchisees that had to compete with our franchisees.
Indeed, Ive always believed that franchisors should higher publicity teams to help their franchisees in those individual markets to get into the newspaper, and keep them in the news. It always appeared to me that good publicity, especially when it was tied in with strong community service always was better than placing expensive ads on cable TV, radio, or in the newspaper. A strong publicity team at the franchisor headquarters can do a tremendous amount of good when they concentrate and focus on one franchise location at a time.
The economies of scale work out very well too and it surely pays dividends, because it increases the gross revenue for the franchisees, which means greater royalty income for the franchisor. Not to mention the fact that when there is positive publicity in the newspaper, or in that local media, it strengthens the brand name, and that adds to the value of the franchisors business, as well as creates a strong bond between the franchisee and the local community.
You see, a franchised outlet owner whose “one with the community” can easily ride out a recession, without going out of business. The community will always support a local small business person that has been there for them through thick and then. Those companies which sponsor Little League Teams, and donate gifts to silent auctions, and participate in fund-raising activities will always do better in the long run because they are giving back to the community rather than just scraping the cream off the top and taking away all the profits.
Its amazing how many franchisors dont understand the dynamics of this, but I suppose that many franchise CEOs have not ever run a franchise within the system that they operate. However, as the founder of my own franchise company I did operate a small business which later became the business model we franchised. So I understood those dynamics. Now, Im telling you and my experience is telling you that as a franchisor you should be working very hard to do publicity for your franchisees in their individual territories. Indeed I hope you will please consider all this and think on it.
Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes writing 24,500 articles by August 24th or 25th will be difficult because all the letters on his keyboard are now worn off now..
Indeed, Ive always believed that franchisors should higher publicity teams to help their franchisees in those individual markets to get into the newspaper, and keep them in the news. It always appeared to me that good publicity, especially when it was tied in with strong community service always was better than placing expensive ads on cable TV, radio, or in the newspaper. A strong publicity team at the franchisor headquarters can do a tremendous amount of good when they concentrate and focus on one franchise location at a time.
The economies of scale work out very well too and it surely pays dividends, because it increases the gross revenue for the franchisees, which means greater royalty income for the franchisor. Not to mention the fact that when there is positive publicity in the newspaper, or in that local media, it strengthens the brand name, and that adds to the value of the franchisors business, as well as creates a strong bond between the franchisee and the local community.
You see, a franchised outlet owner whose “one with the community” can easily ride out a recession, without going out of business. The community will always support a local small business person that has been there for them through thick and then. Those companies which sponsor Little League Teams, and donate gifts to silent auctions, and participate in fund-raising activities will always do better in the long run because they are giving back to the community rather than just scraping the cream off the top and taking away all the profits.
Its amazing how many franchisors dont understand the dynamics of this, but I suppose that many franchise CEOs have not ever run a franchise within the system that they operate. However, as the founder of my own franchise company I did operate a small business which later became the business model we franchised. So I understood those dynamics. Now, Im telling you and my experience is telling you that as a franchisor you should be working very hard to do publicity for your franchisees in their individual territories. Indeed I hope you will please consider all this and think on it.
Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes writing 24,500 articles by August 24th or 25th will be difficult because all the letters on his keyboard are now worn off now..
